Each year, artists and labels do their best to improve their Grammy Awards chances, typically through performances as well as FYC events and packages. With Covid making some typical campaigning resources difficult this year, artists had fewer promotional opportunities. However, a lot still worked, so let’s see what has succeeded and hasn’t in the past few years.
1. Increase TV performances
TV performances were more important than ever due to this season’s otherwise limited resources for getting your name and your music out there. Nominees like Doja Cat, BTS, Dua Lipa, and Phoebe Bridgers appeared in a variety of TV shows and specials, which could’ve helped tremendously. Shows like Jimmy Fallon’s “Tonight Show”, Stephen Colbert’s “The Late Show”, and “Saturday Night Live” may have been key to getting those artists on voters’ radar.
2. NPR Tiny Desk Concerts
NPR’s online “Tiny Desk Concert” series has...
1. Increase TV performances
TV performances were more important than ever due to this season’s otherwise limited resources for getting your name and your music out there. Nominees like Doja Cat, BTS, Dua Lipa, and Phoebe Bridgers appeared in a variety of TV shows and specials, which could’ve helped tremendously. Shows like Jimmy Fallon’s “Tonight Show”, Stephen Colbert’s “The Late Show”, and “Saturday Night Live” may have been key to getting those artists on voters’ radar.
2. NPR Tiny Desk Concerts
NPR’s online “Tiny Desk Concert” series has...
- 12/20/2020
- by Jaime Rodriguez
- Gold Derby
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