Chicken Soup for the Soul Entertainment CEO Bill Rouhana teased a potent role for Sony in the company’s streaming plans, a “surprise” development given its decision in 2019 to surrender operational control of Crackle.
The Japan-based electronics and media giant opted in December to exercise its right to trade a 49% stake in Crackle for 23% ownership of all of Csse through a set of preferred shares and warrants. The two companies made the initial Crackle deal in the spring of 2019, handing it over to Csse, which also runs ad-supported streaming services like Popcornflix and Truli plus film and TV outfit Screen Media.
“They want to help us build our business,” Rouhana said in an appearance at Citibank’s Global Tmt West Virtual Conference. “We had taken Crackle, which was an asset that they had struggled with,” and overhauled its cost structure and approach to production, customer acquisition and advertising. “When they...
The Japan-based electronics and media giant opted in December to exercise its right to trade a 49% stake in Crackle for 23% ownership of all of Csse through a set of preferred shares and warrants. The two companies made the initial Crackle deal in the spring of 2019, handing it over to Csse, which also runs ad-supported streaming services like Popcornflix and Truli plus film and TV outfit Screen Media.
“They want to help us build our business,” Rouhana said in an appearance at Citibank’s Global Tmt West Virtual Conference. “We had taken Crackle, which was an asset that they had struggled with,” and overhauled its cost structure and approach to production, customer acquisition and advertising. “When they...
- 1/5/2021
- by Dade Hayes
- Deadline Film + TV
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