Warner Bros. is not in the habit of booking movies at Sundance, but the studio is adding director Shaka King and producer Ryan Coogler’s “Judas and the Black Messiah” as a late entry at the Sundance Film Festival, which launches January 28. This serves as a marketing launch for the biopic, which will open day and date in theaters and HBO Max on February 12, well before the February 28 Oscar eligibility cut-off. The studio had originally scheduled the film to open on August 21, 2020, but due to the pandemic, pushed back the film to 2021.
Studio marketers saw an opportunity to draw some attention to “Judas and the Black Messiah” at this year’s hybrid festival which, due to its late January start-date and the Oscars’ two-month pandemic delay, offers a showcase ahead of the nominating period that begins on March 5. “Judas and the Black Messiah” will premiere on Monday, February 1 at 6Pm...
Studio marketers saw an opportunity to draw some attention to “Judas and the Black Messiah” at this year’s hybrid festival which, due to its late January start-date and the Oscars’ two-month pandemic delay, offers a showcase ahead of the nominating period that begins on March 5. “Judas and the Black Messiah” will premiere on Monday, February 1 at 6Pm...
- 1/12/2021
- by Anne Thompson
- Thompson on Hollywood
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