Under Childhood is a monthly column on children’s cinema—movies about and for kids.Above: Trolls World TourIn a period otherwise marked by release delays and cancellations, budget cuts and cinema closures, animated children’s films continue to find success on VOD platforms during the Covid-19 pandemic, a trend owed to an increased demand for home entertainment during lockdown and children’s access to screen time. How such titles have responded to and fared during the pandemic has become central to planning out the next months and years of industry-wide trial and error, which we can observe from the ongoing debates surrounding theatrical windows, streaming-first models, and other questions of exclusivity.In April, as cinemas closed worldwide, Universal canceled its theatrical release of Trolls World Tour, and instead made the film available as a digital rental. Within three weeks, the film generated “more revenue for Universal than the original...
- 1/14/2021
- MUBI
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