A new spin on You Bet Your Life, the personality-driven game show that gave Groucho Marx a new level of fame on the then-emerging medium of television, has been sold in 85% of the country ahead of its fall debut.
Hosted by Jay Leno, the new version of the show will launch across Fox’s portfolio of 29 stations as well as stations owned by Sinclair, Nexstar, Scripps, Meredith, Gray and other companies. The announcement came during NATPE, whose annual Miami confab is happening virtually this year in the latest adjustment to Covid-19.
The team mounting the new version said it will retain many elements of the Marx-hosted original, which ran on both radio and television and was a defining show of the 1950s.
In the reboot, the game will couple two strangers together for the opportunity to win prize money by correctly answering questions about pre-determined categories. Each episode will present two pairs of contestants.
Hosted by Jay Leno, the new version of the show will launch across Fox’s portfolio of 29 stations as well as stations owned by Sinclair, Nexstar, Scripps, Meredith, Gray and other companies. The announcement came during NATPE, whose annual Miami confab is happening virtually this year in the latest adjustment to Covid-19.
The team mounting the new version said it will retain many elements of the Marx-hosted original, which ran on both radio and television and was a defining show of the 1950s.
In the reboot, the game will couple two strangers together for the opportunity to win prize money by correctly answering questions about pre-determined categories. Each episode will present two pairs of contestants.
- 1/19/2021
- by Dade Hayes
- Deadline Film + TV
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