After a tumultuous year of layoffs and massive internal change, NBCUniversal’s chairman of television and streaming Mark Lazarus believes the company’s “more unified approach” is going to pay off both in the short and longer term.
Speaking during a keynote conversation at the virtual NATPE Miami conference, Lazarus acknowledged that the re-organization to centralize NBCU’s content efforts under one roof was an “aggressive move” for the company, but one which was needed to become a runner in the streaming arms race.
“It positions us for the future and my goal is to make sure this company is resilient for the next two decades, not live off what is an awesome history,” Lazarus said. “It was an aggressive move for our company and for the industry, and we’re balancing that aggression with the core business and our need for growth.”
Lazarus pointed to the multi-platform series order...
Speaking during a keynote conversation at the virtual NATPE Miami conference, Lazarus acknowledged that the re-organization to centralize NBCU’s content efforts under one roof was an “aggressive move” for the company, but one which was needed to become a runner in the streaming arms race.
“It positions us for the future and my goal is to make sure this company is resilient for the next two decades, not live off what is an awesome history,” Lazarus said. “It was an aggressive move for our company and for the industry, and we’re balancing that aggression with the core business and our need for growth.”
Lazarus pointed to the multi-platform series order...
- 1/20/2021
- by Will Thorne
- Variety Film + TV
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