CAA Acquires Creative Agency ‘Tandem’ To Bolster Digital Partnerships, Branded Content Efforts

CAA Acquires Creative Agency ‘Tandem’ To Bolster Digital Partnerships, Branded Content Efforts
Talent agency CAA has acquired Tandem and integrated the sales and creative agency into its digital media department to bolster its branded content and digital partnerships efforts. The financial terms of the deal were not disclosed.

Four-year-old Tandem was founded by sisters Libby Bush and Kelsey Berlacher (pictured above), and has created digital-first campaigns for clients like Walt Disney Studios, ViacomCBS, Funny Or Die, Forbes Entertainment, and Tastemade in partnership with leading brands like Airbnb, Samsung, Starbucks, General Electric, and Clorox.

Tandem provides an array of services for its clients, including identifying partnership opportunities, a full-service creative team to translate brand strategy into visual storytelling campaigns, and representation in the realms of branded content, licensing, and endorsements.

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