The 18-year-old -- who is signed to WME and is credited as one of the co-founders of creator collective The Hype House -- has dropped today his debut singled "21st Century Vampire." Hudson's artist name is Lil Huddy, which is the same moniker he goes by on social media, where he counts 30 million followers on TikTok and 11 million on Instagram.
Hudson is the first act to be signed to the newly-established Immersive Records, which has been formed at the Interscope Geffen A&m (IGA) umbrella label, Variety reports. Immersive Management was founded by esteemed music manager Adam Mersel, who also manages actor and singer Ben Platt. In the past, Mersel has worked with artists including Bebe Rexha, Sara Bareilles, and Robin Thicke, per Variety, though Hudson marks the first artist to be signed to his Immersive Records label.