American viewers have long had deep appetites for TV shows imported from overseas — so long as the characters in those shows spoke British-accented English.
But with a crush of new streaming services in need of content and American attitudes toward subtitles warming, the market for so-called “tape sales” of local-language programming from abroad has grown more robust than ever.
“There’s no question, I think that streaming in general has made U.S. audiences not only more open, but more eager to check out local-language shows from abroad,” says Casey Bloys, chief content officer, HBO and HBO Max.
More than five years ago, a typical tape sale to a U.S. programmer would land producers five-figure dollar amounts per hour. But quality series now draw numbers in the mid- to high-six-figure range. Increasingly, competitive bidding situations can drive acquisition costs over $1 million per hour.
And if a U.S. bidder...
But with a crush of new streaming services in need of content and American attitudes toward subtitles warming, the market for so-called “tape sales” of local-language programming from abroad has grown more robust than ever.
“There’s no question, I think that streaming in general has made U.S. audiences not only more open, but more eager to check out local-language shows from abroad,” says Casey Bloys, chief content officer, HBO and HBO Max.
More than five years ago, a typical tape sale to a U.S. programmer would land producers five-figure dollar amounts per hour. But quality series now draw numbers in the mid- to high-six-figure range. Increasingly, competitive bidding situations can drive acquisition costs over $1 million per hour.
And if a U.S. bidder...
- 1/25/2021
- by Daniel Holloway
- Variety Film + TV
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