HBO Max will likely add a cheaper, ad-supported subscription tier during the second quarter of 2021, AT&T CEO John Stankey said on Wednesday.
Stankey announced the news on a call with investors during the company’s Q4 2020 earnings report on Wednesday morning. Details such as pricing, the subscription plan’s amount of ads, and a specific release date were not provided. An ad-supported subscription option for HBO Max has long been anticipated; the AT&T-owned WarnerMedia said in 2019 that such a plan would be implemented following HBO Max’s launch but did not offer a timetable for the ad-supported tier.
HBO Max, which requires a $14.99 per month subscription and is expected to launch internationally later in the year, is the most expensive of the major streaming services. The streaming service suffered from slow consumer adoption following its launch in May 2020, several weeks before the nationwide rollout of NBCUniversal’s Peacock streaming service,...
Stankey announced the news on a call with investors during the company’s Q4 2020 earnings report on Wednesday morning. Details such as pricing, the subscription plan’s amount of ads, and a specific release date were not provided. An ad-supported subscription option for HBO Max has long been anticipated; the AT&T-owned WarnerMedia said in 2019 that such a plan would be implemented following HBO Max’s launch but did not offer a timetable for the ad-supported tier.
HBO Max, which requires a $14.99 per month subscription and is expected to launch internationally later in the year, is the most expensive of the major streaming services. The streaming service suffered from slow consumer adoption following its launch in May 2020, several weeks before the nationwide rollout of NBCUniversal’s Peacock streaming service,...
- 1/28/2021
- by Tyler Hersko
- Indiewire
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