In yet another sign that Broadway is taking its pandemic shutdown pause to re-evaluate itself, Jujamcyn Theaters said Friday that it had entered into a multi-year partnership with ticketing platform SeatGeek, a move away from the theater owner’s use of Ticketmaster.
In announcing the new deal, Jujamcyn said that attendees at its five theaters “will enjoy a streamlined ticket-buying experience…”
“As our industry looks to emerge from this period of prolonged darkness, we are all deeply focused on safely bringing our community back to work and our audiences back to the particular kind of joy that only the live theater can deliver,” said Jordan Roth, president and owner of Jujamcyn Theaters. “For us, this means leaving no tool unused and no innovation untested in our never-ending mission to enrich the theatergoing experience from start to finish. It’s very gratifying to find in SeatGeek a partner as committed as...
In announcing the new deal, Jujamcyn said that attendees at its five theaters “will enjoy a streamlined ticket-buying experience…”
“As our industry looks to emerge from this period of prolonged darkness, we are all deeply focused on safely bringing our community back to work and our audiences back to the particular kind of joy that only the live theater can deliver,” said Jordan Roth, president and owner of Jujamcyn Theaters. “For us, this means leaving no tool unused and no innovation untested in our never-ending mission to enrich the theatergoing experience from start to finish. It’s very gratifying to find in SeatGeek a partner as committed as...
- 1/29/2021
- by Greg Evans
- Deadline Film + TV
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