In a remarkable result, four Australian films – The Dry, Penguin Bloom, High Ground and Occupation: Rainfall – took home almost 50 per cent of the national box office last weekend.
The four titles together totaled $3.5 million, or 47 per cent of the total B.O of $7.5 million.
Such a strong local showing speaks to a variety of factors: the paucity of product from the US, good word-of-mouth and strong marketing campaigns by distributors.
The four titles’ performance is also a hopeful sign for the other Aussie films due in coming weeks, including documentary Wild Things (Potential Films), released this Thursday; dramas Long Story Short (Studiocanal) and Unsound (Filmink Presents) due on February 11; and Wayne Blair and Nel Minchin’s doco Firestarter: The Story of Bangarra (Icon) on February 18.
“With few Hollywood/international productions entering the market over the coming weeks, I expect this to continue for some time,” Village Cinemas national film programming manager Geoff Chard tells If.
The four titles together totaled $3.5 million, or 47 per cent of the total B.O of $7.5 million.
Such a strong local showing speaks to a variety of factors: the paucity of product from the US, good word-of-mouth and strong marketing campaigns by distributors.
The four titles’ performance is also a hopeful sign for the other Aussie films due in coming weeks, including documentary Wild Things (Potential Films), released this Thursday; dramas Long Story Short (Studiocanal) and Unsound (Filmink Presents) due on February 11; and Wayne Blair and Nel Minchin’s doco Firestarter: The Story of Bangarra (Icon) on February 18.
“With few Hollywood/international productions entering the market over the coming weeks, I expect this to continue for some time,” Village Cinemas national film programming manager Geoff Chard tells If.
- 2/1/2021
- by Jackie Keast
- IF.com.au
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