Two members of TikTok creator collective Sway LA -- who have increasingly dipped their toes into the Vc sphere -- have tendered their latest investment in a nascent networking app that helps influencers break emerging musicians.
Josh Richards, a co-founder of Sway's parent company TalentX Entertainment, and fellow Sway House member Griffin Johnson have invested in Breakr, Billboard reports. The size of their investments was not disclosed.
Breakr was co-founded by a group of Hbcu alumni in November, including brothers Ameer and Tony Brown, Daniel Ware, and Rotimi Omosheyim. Influencers create profiles on Breakr with their pay rates and music preferences, enabling musicians to purchase campaigns on TikTok, Triller, and Instagram. Artists also create profiles on the app, where they can submit their music for influencers to review. Billboard notes that all deals are conducted on the app, with Breakr pocketing a 10% cut.
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Josh Richards, a co-founder of Sway's parent company TalentX Entertainment, and fellow Sway House member Griffin Johnson have invested in Breakr, Billboard reports. The size of their investments was not disclosed.
Breakr was co-founded by a group of Hbcu alumni in November, including brothers Ameer and Tony Brown, Daniel Ware, and Rotimi Omosheyim. Influencers create profiles on Breakr with their pay rates and music preferences, enabling musicians to purchase campaigns on TikTok, Triller, and Instagram. Artists also create profiles on the app, where they can submit their music for influencers to review. Billboard notes that all deals are conducted on the app, with Breakr pocketing a 10% cut.
Visit Tubefilter for more great stories.
- 2/2/2021
- by Geoff Weiss
- Tubefilter.com
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