Updated with additional ads: This year’s Super Bowl shaped up as — let us all hope — a one-of-a-kind experience. But the seventh career championship for Tom Brady, who led the Tampa Bay Buccaneers to a win over the Kansas City Chiefs (last year’s champs), had plenty of familiar elements for viewers in this unfamiliar moment.
The title game capped an NFL season that survived the pandemic but saw its sense of spectacle shrink. Many viewers, of course, tune into the Super Bowl mostly for the ads, and they were rewarded with a healthy amount of razzle-dazzle. An array of A-list stars were marshaled by brands, with more talent freed up during 2020 as film and TV shoots got interrupted by the Covid-19 surge.
A high degree of uncertainty faced marketers, with large viewing parties out the window and a host of viewer sensitivities coming off a nerve-shredding year. Mainstays such...
The title game capped an NFL season that survived the pandemic but saw its sense of spectacle shrink. Many viewers, of course, tune into the Super Bowl mostly for the ads, and they were rewarded with a healthy amount of razzle-dazzle. An array of A-list stars were marshaled by brands, with more talent freed up during 2020 as film and TV shoots got interrupted by the Covid-19 surge.
A high degree of uncertainty faced marketers, with large viewing parties out the window and a host of viewer sensitivities coming off a nerve-shredding year. Mainstays such...
- 2/8/2021
- by Dade Hayes
- Deadline Film + TV
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