CBS is upping its game this Sunday. The Eye network’s coverage of Super Bowl Lv comes slightly more than a year after the corporation’s re-merger with Viacom, as well as the arrival of Mike Benson as the network’s new president and chief marketing officer. Not only is priority one promoting their relationship with the NFL and getting viewers to the big day, but there are also several internal initiatives to be had — including a rebrand of CBS and the launch of new streamer Paramount Plus.
Now, it’s kick off time.
Benson and CBS have worked together with their ViacomCBS siblings and the NFL to craft a media plan around the Super Bowl that included promos across networks including CBS, MTV, VH1, CMT, Logo, Comedy Central, BET, Paramount Network and TV Land, as well as AVOD streamer Pluto TV.
In recent days, Super Bowl Lv countdown assets,...
Now, it’s kick off time.
Benson and CBS have worked together with their ViacomCBS siblings and the NFL to craft a media plan around the Super Bowl that included promos across networks including CBS, MTV, VH1, CMT, Logo, Comedy Central, BET, Paramount Network and TV Land, as well as AVOD streamer Pluto TV.
In recent days, Super Bowl Lv countdown assets,...
- 2/7/2021
- by Michael Schneider
- Variety Film + TV
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