More than 80% of movie tickets in China are sold online or via mobile device, one of the world’s highest penetration rates. That gives the country’s ticketing agencies unusually accurate insight into audience behavior and film tracking.
After the early part of last year was wiped out by the coronavirus, how strong is the theatrical industry’s recovery?
Liu Zhenfei, analyst at leading ticketing agency Maoyan ran his slide rule over the upcoming Chinese New Year peak season and shared his analysis with Variety.
Variety: What is Maoyan’s overall forecast for the Chinese New Year week’s box office? Higher or lower than in 2019?
Liu: The data from Maoyan “Want to Watch” reflects audience expectations for the upcoming films during the week-long Chinese New Year holiday. And it is encouraging. “Want to Watch” numbers for “Detective Chinatown 3” exceeded 4 million. No other film has generated more than 2 million “Want to Watch” clicks before.
After the early part of last year was wiped out by the coronavirus, how strong is the theatrical industry’s recovery?
Liu Zhenfei, analyst at leading ticketing agency Maoyan ran his slide rule over the upcoming Chinese New Year peak season and shared his analysis with Variety.
Variety: What is Maoyan’s overall forecast for the Chinese New Year week’s box office? Higher or lower than in 2019?
Liu: The data from Maoyan “Want to Watch” reflects audience expectations for the upcoming films during the week-long Chinese New Year holiday. And it is encouraging. “Want to Watch” numbers for “Detective Chinatown 3” exceeded 4 million. No other film has generated more than 2 million “Want to Watch” clicks before.
- 2/10/2021
- by Patrick Frater
- Variety Film + TV
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