Fox’s newest unscripted series, “Cherries Wild,” is, among other things, a very easy trivia show, an opportunity to watch the dial of a giant slot machine turn, and a thirty-minute-long advertorial sponsored by Pepsi. It’s also something that no one would mistake, at the present moment, for a show appearing anywhere else. While the show may not work, that’s likely good news for Fox.
Of late, Fox has had a brand identity of almost-startling consistency. Its scripted offerings include a robust suite of animated comedies and, on the drama side, “9-1-1” and its Texas-set spinoff, both of which generate chatter the further they distance themselves from realism or even sense. And its unscripted shows — especially those rooted in music, like “The Masked Singer” and “Dancer,” “I Can See Your Voice,” and the “Name That Tune” reboot — are so committed to their bits that they achieve a sort of sublime inanity.
Of late, Fox has had a brand identity of almost-startling consistency. Its scripted offerings include a robust suite of animated comedies and, on the drama side, “9-1-1” and its Texas-set spinoff, both of which generate chatter the further they distance themselves from realism or even sense. And its unscripted shows — especially those rooted in music, like “The Masked Singer” and “Dancer,” “I Can See Your Voice,” and the “Name That Tune” reboot — are so committed to their bits that they achieve a sort of sublime inanity.
- 2/12/2021
- by Daniel D'Addario
- Variety Film + TV
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