YouTube outlined a string of new features coming to the internet’s biggest video platform, including enhancements to YouTube TV and the rollout next month in the U.S. of YouTube Shorts — its tool for creating short-form vertical videos à la TikTok.
YouTube TV, Google’s pay-tv service, will introduce an add-on option that will let subscribers watch shows in 4K, stream programming to an unlimited number of devices at home, and download content for offline viewing.
Other features on YouTube’s road map include the expansion of a new ecommerce feature to let viewers buy products directly from creators’ channels; a way to let fans purchase “applause” for their favorite channels; automatically adding video chapters to relevant videos that don’t have creator-uploaded chapters; and more personalized mixes on YouTube Music.
“Together, this group of products will further fuel the ambitions of today’s pioneers in the creative economy and their next-generation media companies,...
YouTube TV, Google’s pay-tv service, will introduce an add-on option that will let subscribers watch shows in 4K, stream programming to an unlimited number of devices at home, and download content for offline viewing.
Other features on YouTube’s road map include the expansion of a new ecommerce feature to let viewers buy products directly from creators’ channels; a way to let fans purchase “applause” for their favorite channels; automatically adding video chapters to relevant videos that don’t have creator-uploaded chapters; and more personalized mixes on YouTube Music.
“Together, this group of products will further fuel the ambitions of today’s pioneers in the creative economy and their next-generation media companies,...
- 2/17/2021
- by Todd Spangler
- Variety Film + TV
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