The conventional artist-driven fan club needed reinvention. Finally, after years of looking, we found a way to do that.
Fans clubs have existed since the advent of popular music: The Grateful Dead pioneered and perfected it, then others monetized it. The Dead firmly believed fans should be in control and gave the community the reins — enabling Shakedown Street, setting up taper sections, mail-order tickets, and ticket exchanges. They even created the virtual community “The Well” as technology evolved.
But since then, fan clubs have shifted away from having fans as the centerpiece.
Fans clubs have existed since the advent of popular music: The Grateful Dead pioneered and perfected it, then others monetized it. The Dead firmly believed fans should be in control and gave the community the reins — enabling Shakedown Street, setting up taper sections, mail-order tickets, and ticket exchanges. They even created the virtual community “The Well” as technology evolved.
But since then, fan clubs have shifted away from having fans as the centerpiece.
- 2/18/2021
- by Portugal. The Man
- Rollingstone.com
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