Disney’s “‘Raya and the Last Dragon” is set to hit theaters in China on March 5, the same day as its release on Disney Plus in other territories.
It ranks among the first foreign titles to announce an upcoming release date since the Wednesday conclusion of the Chinese New Year holiday — the country’s top movie-going week of the year, and a period when authorities impose an official blackout on foreign imports.
China is one of the few countries where Disney currently has no plans to release its streaming platform, given that the Chinese government requires those operating within its borders to abide by draconian censorship rules.
Promo for the film in China leans on the star power of 33-year-old Zhao Liying, who will be dubbing the main character, Raya, into Chinese. Posters feature her dressed like a princess amidst fairy lights and fronds in the forest green palate distinctive to the film.
It ranks among the first foreign titles to announce an upcoming release date since the Wednesday conclusion of the Chinese New Year holiday — the country’s top movie-going week of the year, and a period when authorities impose an official blackout on foreign imports.
China is one of the few countries where Disney currently has no plans to release its streaming platform, given that the Chinese government requires those operating within its borders to abide by draconian censorship rules.
Promo for the film in China leans on the star power of 33-year-old Zhao Liying, who will be dubbing the main character, Raya, into Chinese. Posters feature her dressed like a princess amidst fairy lights and fronds in the forest green palate distinctive to the film.
- 2/20/2021
- by Rebecca Davis
- Variety Film + TV
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