Many kids love to watch TV, but have little desire to learn the intricacies of the business behind it. Nickelodeon aims to change that dynamic.
The ViacomCBS kids-media giant will host a showcase on March 18 at 4 p.m., all part of the advertising-sales session known as TV’s “upfront” market. The presentation aims to lure many of the advertising and media-buying executives Nickelodeon needs to fuel its operations. But it’s also something children can also enjoy.
“Everyone has been living in a virtual world for a year, so we wanted to do something different,” explains Brian Robbins, Nickelodeon’s president, to Variety in an interview. “We thought, ‘Why not do an upfront through the eyes of the audience, as opposed to the eyes of the partners?’ Since families are home together, and a lot of our partners have children, let’s make something that can be a co-viewing event.
The ViacomCBS kids-media giant will host a showcase on March 18 at 4 p.m., all part of the advertising-sales session known as TV’s “upfront” market. The presentation aims to lure many of the advertising and media-buying executives Nickelodeon needs to fuel its operations. But it’s also something children can also enjoy.
“Everyone has been living in a virtual world for a year, so we wanted to do something different,” explains Brian Robbins, Nickelodeon’s president, to Variety in an interview. “We thought, ‘Why not do an upfront through the eyes of the audience, as opposed to the eyes of the partners?’ Since families are home together, and a lot of our partners have children, let’s make something that can be a co-viewing event.
- 2/22/2021
- by Brian Steinberg
- Variety Film + TV
Similar News
Nanawo Akari Releases Go! Go! Loser Ranger! Anime Ending Theme Music Video
- 5/6/2024
- by Mikikazu Komatsu
- Crunchyroll
Kim Godwin Exits ABC News
- 5/6/2024
- by Brian Steinberg
- Variety Film + TV
Box Office Killers: 5 Classic Horrors That Raked in 100X Their Budgets
- 5/5/2024
- by info@startefacts.com (Ava Raxa)
- STartefacts.com
Raven-Symoné Defends Wife After Backlash: “Stop With The Death Threats In Her DMs”
- 5/5/2024
- by Armando Tinoco
- Deadline Film + TV
How to Watch ‘The Real Housewives of New Jersey’ Season 14 Premiere Live on Apple TV, Fire TV, Roku & Mobile
- 5/5/2024
- by Aubrey Chorpenning
- The Streamable
‘Monsters at Work’ Brought Workplace Existentialism to Monstropolis for Season 2
- 5/4/2024
- by Rafael Motamayor
- Indiewire
Johnny Depp’s Phobia is Why Fans Demanding James Gunn Cast Him as a DC Villain Will Never Happen
- 5/4/2024
- by Sayantan Choudhary
- FandomWire
30 Days of Disney Returning to Freeform in June 2024
- 5/1/2024
- by Mirko Parlevliet
- Vital Thrills
Canceling Peacock Due to Newly Announced Price Hike? Which Streamers Offer Best Content for Cheaper Price?
- 4/29/2024
- by David Satin
- The Streamable
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.