Mumbai, Feb 23: Actor Sanjay Suri feels the advent of Ott has changed the dynamics of star power in Bollywood, since the platform has made content as important as the star. Suri's latest outing is the web series Dev Dd 2.
"Ott has brought about a certain democratisation of stardom. A Bollywood film on the web may have that initial spike, but if it doesn't hold, the dropout is quick and this spreads very fast. At the box office, you are catering to an audience that has paid for the ticket. Also, going for a film at the theatre is also like a getaway opportunity, but not on Ott. While watching something on Ott, you are in your pyjamas, and if a certain film or series doesn't appeal to you, you will drop out even if it has the biggest star of the century in it," says Sanjay.
Sanjay Suri adds...
"Ott has brought about a certain democratisation of stardom. A Bollywood film on the web may have that initial spike, but if it doesn't hold, the dropout is quick and this spreads very fast. At the box office, you are catering to an audience that has paid for the ticket. Also, going for a film at the theatre is also like a getaway opportunity, but not on Ott. While watching something on Ott, you are in your pyjamas, and if a certain film or series doesn't appeal to you, you will drop out even if it has the biggest star of the century in it," says Sanjay.
Sanjay Suri adds...
- 2/23/2021
- by Glamsham Editorial
- GlamSham
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