After Sundance, which saw sustained dealmaking activity on select titles, the film industry is gearing up for the virtual European Film Market, incorporating industry and press screenings of Berlin Film Festival’s program. With little sense of when the theatrical business can restart across the world, anxiety in the independent sector is edging up, added to the growing competition from streaming giants.
The EFM, the world’s second-biggest film market, is a place where sales agents traditionally launch movies with strong theatrical appeal, and this year they will need to double up on their marketing efforts to trigger the interest of distributors who are either cash-strapped or overburdened with postponed releases.
“We’re in a ruthless world with new variants,” says Memento’s Emilie Georges. “The more we advance the thicker is the fog. The challenge is to deploy enough efforts to make films exist within the small window of...
The EFM, the world’s second-biggest film market, is a place where sales agents traditionally launch movies with strong theatrical appeal, and this year they will need to double up on their marketing efforts to trigger the interest of distributors who are either cash-strapped or overburdened with postponed releases.
“We’re in a ruthless world with new variants,” says Memento’s Emilie Georges. “The more we advance the thicker is the fog. The challenge is to deploy enough efforts to make films exist within the small window of...
- 2/24/2021
- by Elsa Keslassy and Leo Barraclough
- Variety Film + TV
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