‘Black Widow,’ ‘F9,’ ‘No Time to Die’: How Studios Are Overhauling Marketing Strategies as Covid-19 Persists

‘Black Widow,’ ‘F9,’ ‘No Time to Die’: How Studios Are Overhauling Marketing Strategies as Covid-19 Persists
Just over a year ago, Universal Pictures gathered the cast of “F9: The Fast Saga” in Miami during Super Bowl weekend for what co-host Maria Menounos called “a massive concert celebration.” The list of performers, including Cardi B, Wiz Khalifa, Charlie Puth, Ozuna and “F9” co-star Ludacris, was impressive. Livestreamed across the world, the event clocked in at nearly two hours — all to launch the first trailer for the next installment of the global franchise sensation.

The stunt worked like gangbusters. The 3-minute, 50-second trailer racked up more than 439 million views over its first five days on Twitter, Facebook and YouTube, revving up a frenzy of anticipation for the movie’s debut over Memorial Day weekend.

Two months later, the coronavirus shut down the country, Universal pushed “F9” for a year, and the immense marketing machinery designed to catapult the movie into one of the biggest theatrical events of
See full article at Variety »

Similar News


Recently Viewed