Just over a year ago, Universal Pictures
gathered the cast of “F9: The Fast Saga” in Miami during Super Bowl weekend for what co-host Maria Menounos
called “a massive concert celebration.” The list of performers, including Cardi B
, Wiz Khalifa, Charlie Puth
” co-star Ludacris
, was impressive. Livestreamed across the world, the event clocked in at nearly two hours — all to launch the first trailer for the next installment of the global franchise sensation.
The stunt worked like gangbusters. The 3-minute, 50-second trailer racked up more than 439 million views over its first five days on Twitter
, revving up a frenzy of anticipation for the movie’s debut over Memorial Day weekend.
Two months later, the coronavirus shut down the country, Universal
” for a year, and the immense marketing machinery designed to catapult the movie into one of the biggest theatrical events of