Just over a year ago, Universal Pictures gathered the cast of “F9: The Fast Saga” in Miami during Super Bowl weekend for what co-host Maria Menounos called “a massive concert celebration.” The list of performers, including Cardi B, Wiz Khalifa, Charlie Puth, Ozuna and “F9” co-star Ludacris, was impressive. Livestreamed across the world, the event clocked in at nearly two hours — all to launch the first trailer for the next installment of the global franchise sensation.
The stunt worked like gangbusters. The 3-minute, 50-second trailer racked up more than 439 million views over its first five days on Twitter, Facebook and YouTube, revving up a frenzy of anticipation for the movie’s debut over Memorial Day weekend.
Two months later, the coronavirus shut down the country, Universal pushed “F9” for a year, and the immense marketing machinery designed to catapult the movie into one of the biggest theatrical events of...
The stunt worked like gangbusters. The 3-minute, 50-second trailer racked up more than 439 million views over its first five days on Twitter, Facebook and YouTube, revving up a frenzy of anticipation for the movie’s debut over Memorial Day weekend.
Two months later, the coronavirus shut down the country, Universal pushed “F9” for a year, and the immense marketing machinery designed to catapult the movie into one of the biggest theatrical events of...
- 2/24/2021
- by Adam B. Vary
- Variety Film + TV
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