“Paramount+ will be the leader in live sports,” CBS Entertainment Group boss George Cheeks said today in a major streaming war throw down to the likes of Olympics and Premier League home Peacock.
Coming partway through a delayed, glitchy and often repetitive corporate presentation of the March 4 launching ViacomCBS platform, Cheeks promised a plethora of sports programming from the NFL, international soccer and more.
“Bottom line everything sports fans love on CBS …all of this will be available on Paramount+,” Cheeks declared after an intro from RuPaul. For most Stateside sports fans, the big ticket is the NFL, which is in pricey play as the TV renewal rights are on the table heading towards next month.
A reality the CBS exec acknowledged in what was perhaps a case of some public negotiating.
Paramount+/ViacomCBS Streaming Event: Deadline’s Complete Coverage
“It’s television’s most valuable property by far, attracting...
Coming partway through a delayed, glitchy and often repetitive corporate presentation of the March 4 launching ViacomCBS platform, Cheeks promised a plethora of sports programming from the NFL, international soccer and more.
“Bottom line everything sports fans love on CBS …all of this will be available on Paramount+,” Cheeks declared after an intro from RuPaul. For most Stateside sports fans, the big ticket is the NFL, which is in pricey play as the TV renewal rights are on the table heading towards next month.
A reality the CBS exec acknowledged in what was perhaps a case of some public negotiating.
Paramount+/ViacomCBS Streaming Event: Deadline’s Complete Coverage
“It’s television’s most valuable property by far, attracting...
- 2/24/2021
- by Dominic Patten
- Deadline Film + TV
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