What’s Old Is New: Paramount+ Wants to Beat the Disney Bundle with a Single Service

What’s Old Is New: Paramount+ Wants to Beat the Disney Bundle with a Single Service
ViacomCBS executives took a page out of the Disney playbook with a three-hour investors’ extravaganza February 24 during which executives previewed the streaming strategy anchored by the soon-to-launch Paramount+. Familiar streaming themes were there and accounted for: Spend big on content ($5 billion annually by 2024) and leverage existing IP.

Even as ViacomCBS imitates its competitors’ success, it’s approaching a streaming-first future on its own terms. Unlike Disney and its Disney+, Hulu, and ESPN+ bundle, the single Paramount+ app provides programming for adults and kids, live news and sports, a library with 2,500 movies and 30,000 episodes, and exclusive content from the likes of MTV, Comedy Central, and CBS.

Where WarnerMedia built its offering around HBO Max, ViacomCBS will keep Showtime as a separate paid service. The ad-based Pluto TV will also remain in play.

Together, Paramount+, Showtime, BET+, and Pluto create what Viacom executives called “the super funnel” designed to sell ads and reach consumers online,
See full article at Indiewire »

Similar News


Recently Viewed