Even as ViacomCBS imitates its competitors’ success, it’s approaching a streaming-first future on its own terms. Unlike Disney and its Disney+, Hulu, and ESPN+ bundle, the single Paramount+ app provides programming for adults and kids, live news and sports, a library with 2,500 movies and 30,000 episodes, and exclusive content from the likes of MTV, Comedy Central, and CBS.
Where WarnerMedia built its offering around HBO Max, ViacomCBS will keep Showtime as a separate paid service. The ad-based Pluto TV will also remain in play.
Together, Paramount+, Showtime, BET+, and Pluto create what Viacom executives called “the super funnel” designed to sell ads and reach consumers online,