WarnerMedia CEO Jason Kilar addressed the media conglom’s controversial move to release Warner Bros.’s full 2021 movie slate on HBO Max day-and-date with theaters — he said theatrical releases are still a key part of the studio’s strategy, but also acknowledged that the industry’s approach to windowing has likely permanently changed.
“I think we’re still in the experimentation mode” on theatrical/streaming movie release windows, said Kilar, speaking Thursday at the 2021 Morgan Stanley Technology, Media & Telecom Conference.
The WarnerMedia chief also talked up plans for HBO Max’s release of a price-reduced, ad-supported tier, currently set to launch in the second quarter of 2020.
“I get so excited about it,” he said of the forthcoming ad-supported HBO Max version, noting he has experience in the ad-supported VOD business as the first CEO of Hulu. “It turns out most people on this planet are not wealthy,” he added, and...
“I think we’re still in the experimentation mode” on theatrical/streaming movie release windows, said Kilar, speaking Thursday at the 2021 Morgan Stanley Technology, Media & Telecom Conference.
The WarnerMedia chief also talked up plans for HBO Max’s release of a price-reduced, ad-supported tier, currently set to launch in the second quarter of 2020.
“I get so excited about it,” he said of the forthcoming ad-supported HBO Max version, noting he has experience in the ad-supported VOD business as the first CEO of Hulu. “It turns out most people on this planet are not wealthy,” he added, and...
- 3/4/2021
- by Todd Spangler
- Variety Film + TV
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