Imax CEO Richard Gelfond on Thursday said his large-format theater company stands to “benefit” as Hollywood studios abandon the traditional 90-day windows between movies hitting theaters and heading to consumers on demand.
“Imax is going to benefit from that, and the reason is, more of the value proposition is going to go to the backend of the release,” Gelfond said during Imax’s investor call on Thursday. “As windows get shorter, studios and talent are going to be more focused on how to create an event around their movie and how to make their movie stands out. We started to see some of that already– as windows have moved around, a lot of talent and directors have been in touch and asked how we can do more Imax with our movies.”
Since Imax releases tend to be focused more on bigger-budget tentpole films — and include a premium charge for ticket...
“Imax is going to benefit from that, and the reason is, more of the value proposition is going to go to the backend of the release,” Gelfond said during Imax’s investor call on Thursday. “As windows get shorter, studios and talent are going to be more focused on how to create an event around their movie and how to make their movie stands out. We started to see some of that already– as windows have moved around, a lot of talent and directors have been in touch and asked how we can do more Imax with our movies.”
Since Imax releases tend to be focused more on bigger-budget tentpole films — and include a premium charge for ticket...
- 3/4/2021
- by Beatrice Verhoeven
- The Wrap
Similar News
“Hard Pass”: Glen Powell’s Twisters Sets a Milestone That Would Make Zack Snyder, Christopher Nolan Proud – But Fans Need a Little More Convincing
- 5/8/2024
- by Ananya Godboley
- FandomWire
“You really have to look outside of the Earth”: The Villain Zack Snyder Wanted for Man of Steel 2 May be Finally Coming in James Gunn’s Superman Movie
- 5/8/2024
- by Nishanth A
- FandomWire
“Kind of bums me out”: Grant Gustin’s The Flash Canceled S10 Crossover Was a DC Arc So Dark It Makes Zack Snyder’s Dceu Look Like a Sitcom
- 5/8/2024
- by Laxmi Rajput
- FandomWire
‘Let It Be’ Director Michael Lindsay-Hogg on His Beatles Documentary Finally Shedding Its ‘Orphan’ Status: ‘You Don’t Always Get the Second Chance in Life’
- 5/8/2024
- by Chris Willman
- Variety Film + TV
Ayo Edebiri (‘The Bear’) set to make Emmys history after switching categories
- 5/8/2024
- by Matthew Stewart
- Gold Derby
Getting Error Code 42 on Disney Plus? Here Are Some Solutions.
- 5/8/2024
- by Mike Phalin
- Pirates & Princesses
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.
More to explore
Disney and Warner Bros. Discovery to Launch Disney+, Hulu, Max Streaming Bundle
- 5/8/2024
- by Todd Spangler
- Variety - TV News
Steve Albini, Noise Rock Pioneer and ‘In Utero’ Engineer, Dead at 61
- 5/8/2024
- by Daniel Kreps
- Rollingstone.com
Lady Gaga’s ‘Chromatica Ball’ HBO Concert Special to Premiere May 25
- 5/8/2024
- by Jem Aswad
- Variety - TV News
New ‘The Office’ Series Picked Up at Peacock, First Plot Details Reveal Midwestern Newspaper Setting
- 5/8/2024
- by Joe Otterson
- Variety - TV News
Travis Kelce Joins Ryan Murphy’s ‘Grotesquerie’ in First Major TV Role
- 5/8/2024
- by Michaela Zee
- Variety - TV News
Steve Albini, Noise Rock Pioneer and ‘In Utero’ Engineer, Dead at 61
- 5/8/2024
- by Daniel Kreps
- Rollingstone.com
Glen Powell, Anthony Mackie and Laura Dern to Star in John Lee Hancock’s Cancer Trial Drama ‘Monsanto’
- 5/8/2024
- by Angelique Jackson
- Variety Film + TV
Jeremy Strong in Talks to Play Bruce Springsteen’s Manager Jon Landau in ‘Nebraska’ Movie Starring Jeremy Allen White (Exclusive)
- 5/8/2024
- by Marc Malkin
- Variety - Film News
Taylor Sheridan Paramount+ Series ‘Landman’ Casts Michael Peña (Exclusive)
- 5/8/2024
- by Joe Otterson
- Variety - TV News
Travis Kelce Joins Ryan Murphy’s ‘Grotesquerie’ in First Major TV Role
- 5/8/2024
- by Michaela Zee
- Variety - TV News
Art Directors Guild Suspends Training Program: ‘We Cannot in Good Conscience Encourage You to Pursue Our Profession’
- 5/8/2024
- by Christian Blauvelt and Chris O'Falt
- Indiewire
The Disney Bundle Just Got a Major Upgrade With Max
- 5/8/2024
- by Brian Welk
- Indiewire
‘Kingdom Of The Planet Of The Apes’ Review: Wes Ball Delivers A Bold, Engaging Vision & Solid Future For The Franchise
- 5/8/2024
- by Simon Thompson
- The Playlist
Rushes | Mohammad Rasoulof Persecuted by Iran, Cannes Labor Tensions Rise
- 5/8/2024
- MUBI
Sydney Sweeney to Play Boxer Christy Martin in Biopic
- 5/8/2024
- by Tony Maglio
- Indiewire
Demi Moore, Margaret Qualley Body Horror ‘The Substance’ Acquired by Mubi Ahead of Cannes Competition World Premiere
- 5/8/2024
- by Alex Ritman
- Variety Film + TV
Box Office: ‘Kingdom of the Planet of the Apes’ Aims for $50 Million-Plus Opening Weekend
- 5/7/2024
- by Rebecca Rubin
- Variety - Film News
The Disney Bundle Just Got a Major Upgrade With Max
- 5/8/2024
- by Brian Welk
- Indiewire
‘Kingdom Of The Planet Of The Apes’ Review: Wes Ball Delivers A Bold, Engaging Vision & Solid Future For The Franchise
- 5/8/2024
- by Simon Thompson
- The Playlist
Chris Pine Was Surprised by New ‘Star Trek 4’ Writer Hire Because ‘I Thought There Was Already a Script…I Was Wrong or They Decided to Pivot’
- 5/8/2024
- by Zack Sharf
- Variety - Film News
Disney and Warner Bros. Discovery to Launch Disney+, Hulu, Max Streaming Bundle
- 5/8/2024
- by Todd Spangler
- Variety - TV News
Lady Gaga’s ‘Chromatica Ball’ HBO Concert Special to Premiere May 25
- 5/8/2024
- by Jem Aswad
- Variety - TV News
New ‘The Office’ Series Picked Up at Peacock, First Plot Details Reveal Midwestern Newspaper Setting
- 5/8/2024
- by Joe Otterson
- Variety - TV News
Travis Kelce Joins Ryan Murphy’s ‘Grotesquerie’ in First Major TV Role
- 5/8/2024
- by Michaela Zee
- Variety - TV News
Michelle Yeoh to Star in ‘Blade Runner 2049’ Sequel Series at Amazon
- 5/7/2024
- by Joe Otterson
- Variety - TV News