Update, writethru: Disney’s Raya And The Last Dragon didn’t exactly come roaring out of the gate at the international box office with $17.6M from 32 markets. The global bow, including domestic’s launch, was $26.2M. Double-digit million-dollar debuts for Hollywood movies in the pandemic era are still a rare positive — and we’ve certainly seen family movies excel. While not all openings are apples-to-apples, however, Raya’s start is a somewhat muted affair.
There are a couple of factors at work here. Of the total opening, just $8.4M came from China, despite solid social/critical scores in a market that is the only one globally to be firing on all cylinders. Of course, Raya is new IP so doesn’t have a built-in fanbase that generates a rush-to-see urgency. Still, the Middle Kingdom bow is 51% bigger than Soul which legged out to become the No. 2 highest-grossing Pixar pic ever in the market,...
There are a couple of factors at work here. Of the total opening, just $8.4M came from China, despite solid social/critical scores in a market that is the only one globally to be firing on all cylinders. Of course, Raya is new IP so doesn’t have a built-in fanbase that generates a rush-to-see urgency. Still, the Middle Kingdom bow is 51% bigger than Soul which legged out to become the No. 2 highest-grossing Pixar pic ever in the market,...
- 3/7/2021
- by Nancy Tartaglione
- Deadline Film + TV
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