CBS Media Ventures, as the TV syndication unit was rebranded in January, has teamed with NuTime Media in a new effort to connect advertisers with African American consumers.
The exclusive partnership will center on a range of CBS shows. The roster includes first-run series like Judge Judy, magazines Entertainment Tonight and Inside Edition, talk shows Dr. Phil and Wendy Williams and game shows Wheel of Fortune, Jeopardy! and Family Feud.
The plan will involve soliciting third parties to represent their African American-focused programming and working with content creators to develop advertiser-friendly syndicated fare. Under the agreement, NuTime Media president and CEO Morris McWilliams will work closely with Scott Trupchak, EVP of media sales and partnerships at Cmv, and his team.
NuTime is a Black-owned media advertising sales representation company with offices in New York and Chicago. A specialist in the African American entertainment segment and media landscape, it has repped The Wendy Williams Show,...
The exclusive partnership will center on a range of CBS shows. The roster includes first-run series like Judge Judy, magazines Entertainment Tonight and Inside Edition, talk shows Dr. Phil and Wendy Williams and game shows Wheel of Fortune, Jeopardy! and Family Feud.
The plan will involve soliciting third parties to represent their African American-focused programming and working with content creators to develop advertiser-friendly syndicated fare. Under the agreement, NuTime Media president and CEO Morris McWilliams will work closely with Scott Trupchak, EVP of media sales and partnerships at Cmv, and his team.
NuTime is a Black-owned media advertising sales representation company with offices in New York and Chicago. A specialist in the African American entertainment segment and media landscape, it has repped The Wendy Williams Show,...
- 3/10/2021
- by Dade Hayes
- Deadline Film + TV
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