Corporate behemoths like Netflix and Disney Plus define the streaming world, but the pandemic inspired specialized distributors to invent a VOD niche with virtual cinema. Led by companies like Kino Lorber, Magnolia Films, and Film Movement, they offer films in partnership with art house theaters and split the revenues. What initially sounded like a long shot became common practice in the space of a year, and virtual cinema could be a permanent feature that runs in parallel to theatrical releases.
Using its website and membership lists to access target audiences, Kino Lorber began selling films through its Kino Lorber Marquee platform last March, starting with “Bacurau.” It also helped acclimate older viewers into seeing movies online.
A year later, Kino Lorber has released 30 films via virtual cinema. According to its self reporting, shared with IndieWire, the platform grossed $1.2 million, with $600,000 going to some 50 arthouse theaters. That’s down from the...
Using its website and membership lists to access target audiences, Kino Lorber began selling films through its Kino Lorber Marquee platform last March, starting with “Bacurau.” It also helped acclimate older viewers into seeing movies online.
A year later, Kino Lorber has released 30 films via virtual cinema. According to its self reporting, shared with IndieWire, the platform grossed $1.2 million, with $600,000 going to some 50 arthouse theaters. That’s down from the...
- 3/10/2021
- by Tom Brueggemann
- Indiewire
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