The Roku Channel, which entered the original programming realm this year with its acquisition of shows from failed streaming startup Quibi, has slated the premiere of action drama Cypher.
The series will have its premiere on March 19 in the U.S. and Canada. Roku emphasized that the show is a licensed program, not, in its view, a true original since it was produced elsewhere and owned by a third party during production.
Still, the Roku run will be the first appearance for the seven-episode show on any domestic platform. It will be free for viewers on the Roku Channel, the ad-supported outlet that Roku recently said has reach to households with 63 million people. The channel’s viewership has doubled over the past year.
Quibi programming is expected to roll out on the Roku Channel later this year.
Cypher stars Martin Dingle Wall as an FBI cryptanalyst who deciphers a coded...
The series will have its premiere on March 19 in the U.S. and Canada. Roku emphasized that the show is a licensed program, not, in its view, a true original since it was produced elsewhere and owned by a third party during production.
Still, the Roku run will be the first appearance for the seven-episode show on any domestic platform. It will be free for viewers on the Roku Channel, the ad-supported outlet that Roku recently said has reach to households with 63 million people. The channel’s viewership has doubled over the past year.
Quibi programming is expected to roll out on the Roku Channel later this year.
Cypher stars Martin Dingle Wall as an FBI cryptanalyst who deciphers a coded...
- 3/11/2021
- by Dade Hayes
- Deadline Film + TV
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