To judge by this weekend’s box office, Oscars mean little to the movie-loving public. The five available Best Picture contenders — “The Father,” “Minari,” “Judas and the Black Messiah,” “Nomadland,” and “Promising Young Woman” — grossed in the range of $200,000-$300,000.
However, “Promising” also dropped from $19.99 to $5.99 on VOD one day after Academy announced its five nominations. It now ranks on every chart we list, including #1 on Apple TV. “Minari” also received increased attention, even at $19.99. Of note is its #5 placement at Spectrum Cable; not only do its customers tend to reflect mass-audience tastes, but the chart ranks by rentals, not price. That shows significant crossover interest.
“Nomadland” is available on Hulu and “Judas” is available at HBO Max (through March 28), so any Oscar impacts at home are unknown. “The Father” will be available on PVOD March 26.
“Monster Hunter,” also now available as a standard-price VOD, is the other title to...
However, “Promising” also dropped from $19.99 to $5.99 on VOD one day after Academy announced its five nominations. It now ranks on every chart we list, including #1 on Apple TV. “Minari” also received increased attention, even at $19.99. Of note is its #5 placement at Spectrum Cable; not only do its customers tend to reflect mass-audience tastes, but the chart ranks by rentals, not price. That shows significant crossover interest.
“Nomadland” is available on Hulu and “Judas” is available at HBO Max (through March 28), so any Oscar impacts at home are unknown. “The Father” will be available on PVOD March 26.
“Monster Hunter,” also now available as a standard-price VOD, is the other title to...
- 3/22/2021
- by Tom Brueggemann
- Indiewire
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