U.K. TV giant ITV has acquired a 2 million pound ($2.74 million) stake in location technology company What3words in return for advertising inventory.
The company, led by CEO Carolyn McCall, said the deal with the start-up, which divides the world into areas of three square meters and gives each its own three-word identifier, was the first in its ITV AdVentures Invest media for equity initiative. It also has an option to invest a further 2 million pounds.
To show how What3words work, ITV mentioned the example of the front door to its head office in London, which the ...
The company, led by CEO Carolyn McCall, said the deal with the start-up, which divides the world into areas of three square meters and gives each its own three-word identifier, was the first in its ITV AdVentures Invest media for equity initiative. It also has an option to invest a further 2 million pounds.
To show how What3words work, ITV mentioned the example of the front door to its head office in London, which the ...
- 3/25/2021
- The Hollywood Reporter - Film + TV
Similar News
‘Jeopardy!’ Blasted as ‘Worst Quiz Show Ever’ by U.K. Viewers
- 3/11/2024
- TV Insider
UK broadcaster ITV enjoys 1.9m peak audience for Oscars coverage
- 3/11/2024
- ScreenDaily
ITV’s Oscars Broadcast Brings In Peak Audience of Over 1 Million
- 3/11/2024
- by K.J. Yossman
- Variety Film + TV
ITV Studios Revenues Down As Impact Of Hollywood Strikes Bites
- 5/9/2024
- by Jesse Whittock
- Deadline Film + TV
ITV Revenues Down and Studios Business Projected to Remain Flat Due to Hollywood Strikes, Despite Advertising Uptick
- 5/9/2024
- by Naman Ramachandran
- Variety Film + TV
ITV Ad Revenue Rises, Studios Unit Posts 16 Percent Drop on Hollywood Strikes Impact
- 5/9/2024
- by Georg Szalai
- The Hollywood Reporter - Movie News
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.