The first edition of the new award is launching a campaign subtitled in 24 languages so as to reach all audiences in Europe. The Lux Audience Award is taking another step forward in its promotion of European cinema, embracing the multifaceted nature of the new prize. The Lux Film Days are currently under way, with screenings of the three nominated titles happening across Europe at different events and in various formats. After announcing the extension of the Watch & Vote period, during which audiences can cast their votes for their favourite films up until 23 May, the Lux Audience Award is now presenting a series of clips featuring a diverse group of European artists, politicians and film lovers, who come together to share their love for European cinema and encourage people to participate in the...
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