Fast-Growing Meditation, Sleep App Calm Hires Netflix, TikTok Execs To Oversee Marketing And Content
Calm, the Los Angeles based mental-health focused company and eponymous app, has hired Netflix’s Monica Austin and TikTok’s Greg Justice as VPs of, respectively, marketing and content.
They will report to co-founders and CEOs Michael Acton Smith and Alex Tew as Calm continues to invest in original and editorial content.
Calm, launched in 2012, became the first mental health unicorn (a privately held startup valued at over $1 billion) in early 2019 and has over 100 million downloads to date, averaging 100,000 new users daily.
Last summer, HBO Max ordered A World of Calm, a ten-episode series narrated by Kate Winslet, Priyanka Chopra Joas, Mahershala Ali, Idris Elba, Oscar Isaac, Nicole Kidman, Zoë Kravitz, Lucy Liu, Cillian Murphy, and Keanu Reeves. The streamer has a set an October debut for the series, which builds on Calm’s Sleep Stories – bedtime stories for grown-ups.
“As two proven leaders, Monica and Greg’s experience with...
They will report to co-founders and CEOs Michael Acton Smith and Alex Tew as Calm continues to invest in original and editorial content.
Calm, launched in 2012, became the first mental health unicorn (a privately held startup valued at over $1 billion) in early 2019 and has over 100 million downloads to date, averaging 100,000 new users daily.
Last summer, HBO Max ordered A World of Calm, a ten-episode series narrated by Kate Winslet, Priyanka Chopra Joas, Mahershala Ali, Idris Elba, Oscar Isaac, Nicole Kidman, Zoë Kravitz, Lucy Liu, Cillian Murphy, and Keanu Reeves. The streamer has a set an October debut for the series, which builds on Calm’s Sleep Stories – bedtime stories for grown-ups.
“As two proven leaders, Monica and Greg’s experience with...
- 4/12/2021
- by Jill Goldsmith
- Deadline Film + TV
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