Before NBCUniversal broadcasts a single Olympic event, it must compete in an event that might be seen as Olympian: convincing millions to tune in to the Games when they air this summer.
Starting Wednesday, NBCUniversal will promote the 2021 Tokyo Olympics in earnest, with a “roadblock” of promos set to air at about the same time across the NBC broadcast network and six of its entertainment cable outlets, as well as its news networks and social and digital channels, says Jenny Storms, chief marketing officer of entertainment and sports. It marks the first time Storms, who previously supervised the marketing of NBC Sports properties, has also had oversight of NBCUniversal’s entertainment outlets for an Olympics promotional program.
The Games are likely to look different than in years past, thanks to the coronavirus. Veteran sportscaster Mike Tirico will anchor NBC’s primetime coverage from an outdoor perch — a fifth-floor deck. It...
Starting Wednesday, NBCUniversal will promote the 2021 Tokyo Olympics in earnest, with a “roadblock” of promos set to air at about the same time across the NBC broadcast network and six of its entertainment cable outlets, as well as its news networks and social and digital channels, says Jenny Storms, chief marketing officer of entertainment and sports. It marks the first time Storms, who previously supervised the marketing of NBC Sports properties, has also had oversight of NBCUniversal’s entertainment outlets for an Olympics promotional program.
The Games are likely to look different than in years past, thanks to the coronavirus. Veteran sportscaster Mike Tirico will anchor NBC’s primetime coverage from an outdoor perch — a fifth-floor deck. It...
- 4/14/2021
- by Brian Steinberg
- Variety Film + TV
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