It won’t have the bowls of shrimp or free drinks, but TV’s annual week of upfront presentations will look a little more like its pre-pandemic norm.
NBCU intends to kick off the industry’s usual week of presentations May 17 with a virtual event that will feature looks at scripted and unscripted originals, sports, news, and live events, and include cameos from actors and senior executives from across the company. NBCU, which last year aired a “30 Rock” reunion special that doubled as a preview of its program schedule ), said its 2021 event “will take place on the sets of many of the biggest shows in premium video. ”
Many of the company’s competitors, including ViacomCBS, Disney, Fox, Discovery and WarnerMedia, are expected to mount similar efforts. The CW, jointly owned by ViacomCBS and WarnerMedia, will wait until the following week to deliver information about its fall schedule on May...
NBCU intends to kick off the industry’s usual week of presentations May 17 with a virtual event that will feature looks at scripted and unscripted originals, sports, news, and live events, and include cameos from actors and senior executives from across the company. NBCU, which last year aired a “30 Rock” reunion special that doubled as a preview of its program schedule ), said its 2021 event “will take place on the sets of many of the biggest shows in premium video. ”
Many of the company’s competitors, including ViacomCBS, Disney, Fox, Discovery and WarnerMedia, are expected to mount similar efforts. The CW, jointly owned by ViacomCBS and WarnerMedia, will wait until the following week to deliver information about its fall schedule on May...
- 4/15/2021
- by Brian Steinberg
- Variety Film + TV
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