Freeform’s premiere of its new teen thriller series “Cruel Summer” on Thursday was not like any other Hollywood has experienced during the pandemic. Instead of a virtual or drive-in screening, the network booked 80 rooms at the Beverly Hilton for a balcony screening. Each guest was assigned to their own room in order to watch the screening from a terrace overlooking an inflatable jumbo screen. “This is special,” producer Michelle Purple told Variety. “I’ve seen friends have drive-in premieres, but Freeform got creative.”
Each room was decked out with ’90s nostalgia – including “Friends” posters, concert fliers for Garbage and The Cranberries,...
Each room was decked out with ’90s nostalgia – including “Friends” posters, concert fliers for Garbage and The Cranberries,...
- 4/17/2021
- by Marc Malkin
- Variety - TV News
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