How Disney Will Use ‘American Idol,’ ‘The Simpsons’ and More to Promote This Year’s Oscars (Exclusive)

How Disney Will Use ‘American Idol,’ ‘The Simpsons’ and More to Promote This Year’s Oscars (Exclusive)
With just a week until the 93rd Oscars ceremony on April 25, Disney is kicking the synergy machine into high gear in order to support the telecast on ABC.

The challenge is steep: As Variety recently noted, ratings for all major awards telecasts this year have been down between 50% to 60%, making a similar decline a real possibility for the Academy Awards. But the longer-than-usual Oscar campaign trail at least may have stoked some interest, along with the curiosity factor of how this year’s show — held partly at Union Station, partly at the Dolby Theatre and also remotely elsewhere — might look.

The Walt Disney Co.’s Oscars synergy plans get underway on Sunday night with the live telecast of “American Idol.” On the show, the top 12 contestants will perform Oscar-nominated songs from the past, while judge Lionel Richie will open the episode by singing “Say You, Say Me” — which earned him
See full article at Variety »

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