Discovery+: Analysts Optimistic Following Streaming Service’s U.S. Launch

Discovery+: Analysts Optimistic Following Streaming Service’s U.S. Launch
New streaming services tend to turn heads in the media. Disney+ became the most-discussed streamer in the business when it launched in late 2019. Apple TV+, which launched around the same time, is continuing to make headlines due to partnerships with household names such as Tom Hanks and Martin Scorsese. Last year, entertainment conglomerates Comcast and AT&T rolled out Peacock and HBO Max, respectively, and each boasted large catalogues of iconic films and television shows. Quibi came and went.

And then there’s Discovery+, which launched in the United States on January 4. Discovery+ hasn’t made waves in entertainment news like its nascent contemporaries and it doesn’t have a show as universally recognized as “The Mandalorian.” But that’s not to say the streaming service’s launch fell on deaf ears, and it certainly says doesn’t say anything about the popularity of its content.

Discovery+ boasts a mix of original programming and library content,
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