‘Coda’ and ‘Summer of Soul’ Premieres on Apple and Hulu Are How Their Studios Say ‘I Love You’

‘Coda’ and ‘Summer of Soul’ Premieres on Apple and Hulu Are How Their Studios Say ‘I Love You’
Apple Studios acquired the 2021 Sundance Film Festival’s prize-winning “Coda” for $25 million, creating an all-time record price for a Sundance buy. The perception: A family drama about the hearing daughter of deaf parents, sold at that price, is an audience-friendly film with strong specialized theatrical potential before it goes broader. The reality: It will go day and date on AppleTV+ and in selected theaters August 13.

By then theaters should be reopened and capacity restrictions reduced, but for Apple — and perhaps for some studios, too — that’s not the primary market driver. Searchlight will follow a similar plan for Questlove’s “Summer Of Soul,” which broke a Sundance documentary record with its $12 million buy. It goes day and date, in theaters and on Hulu, July 2.

In both case, distributors — or content providers, depending on your point of view — favor their wholly owned platforms. When two films with great potential have no dedicated theatrical window,
See full article at Indiewire »

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