By then theaters should be reopened and capacity restrictions reduced, but for Apple — and perhaps for some studios, too — that’s not the primary market driver. Searchlight will follow a similar plan for Questlove’s “Summer Of Soul,” which broke a Sundance documentary record with its $12 million buy. It goes day and date, in theaters and on Hulu, July 2.
In both case, distributors — or content providers, depending on your point of view — favor their wholly owned platforms. When two films with great potential have no dedicated theatrical window,