HBO Max Gains 3 Million Subscribers in Q1, AT&T Beats Wall Street Forecasts

HBO Max Gains 3 Million Subscribers in Q1, AT&T Beats Wall Street Forecasts
Updated: HBO Max continued on its growth curve in the first three months of 2021, powered in part by big-budget films like “Godzilla vs. Kong” and “Zack Snyder’s Justice League” that streamed onto the service during the quarter.

HBO Max gained about 3 million total subscribers sequentially, AT&T said — a number the company should be pleased with, after concerns HBO Max might have trouble retaining subs after a big lift from “Wonder Woman 1984” in December.

As of the end of March, HBO Max/HBO combined had 44.2 million domestic customers, up 2.7 million from 41.5 million at the end of 2020. Losses on the legacy HBO side were offset by growth for HBO Max retail and wholesale segments.

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“HBO Max continued to deliver strong subscriber and revenue growth in advance of our international and AVOD launches planned for June,” AT&T CEO John Stankey
See full article at Variety »

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