Despite Disney’s aggressive theatrical-Disney+ Premier day-and-date streaming strategy for Raya and the Last Dragon, Cruella and Black Widow, the Burbank, CA- based studio will make it known during this Sunday’s Oscars that they have not abandoned the theatrical experience.
Today, the studio announced in its advertising sellout of the 93rd Oscars telecast that talent from various upcoming films will share their favorite movie theater experience and introduce their latest film, which will seamlessly transition into the pic’s exclusive trailer running adjacent to the broadcast. “This format reinforces the theme of this year’s show (Bring Your Movie Love) and celebrates the long-awaited return of the in-person movie-going experience,” reads today’s press release.
Adweek reported that Ariana DeBose who plays Anita in Steven Spielberg’s upcoming 20th Century Studios/Amblin release West Side Story will introduce the trailer for that Dec. 10 release, while Disney songwriter and Mary...
Today, the studio announced in its advertising sellout of the 93rd Oscars telecast that talent from various upcoming films will share their favorite movie theater experience and introduce their latest film, which will seamlessly transition into the pic’s exclusive trailer running adjacent to the broadcast. “This format reinforces the theme of this year’s show (Bring Your Movie Love) and celebrates the long-awaited return of the in-person movie-going experience,” reads today’s press release.
Adweek reported that Ariana DeBose who plays Anita in Steven Spielberg’s upcoming 20th Century Studios/Amblin release West Side Story will introduce the trailer for that Dec. 10 release, while Disney songwriter and Mary...
- 4/22/2021
- by Anthony D'Alessandro
- Deadline Film + TV
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