The company behind 99% Invisible, the podcast created by Roman Mars, has been bought by SiriusXM.
The satellite radio company has acquired the 99% Invisible Inc, which produced the eponymous podcast that exposes the unseen and overlooked aspects of design, architecture and activity that shapes the world as well as What Trump Can Teach Us About Con Law, and it will become part of its podcast division Stitcher.
The move will see Mars, who set up the podcast as a Kickstarter-backed independent series in 2010, develop new projects with SiriusXM’s backing.
99% Invisible joins other SiriusXM podcasts such as Wtf with Marc Maron and Office Ladies.
Mars said that he explored a “number of potential homes” and was encouraged by Stitcher’s ability to launch new projects and help to free him of of thinking about the business of podcasting to focus on the creative.
“I have made a career by telling...
The satellite radio company has acquired the 99% Invisible Inc, which produced the eponymous podcast that exposes the unseen and overlooked aspects of design, architecture and activity that shapes the world as well as What Trump Can Teach Us About Con Law, and it will become part of its podcast division Stitcher.
The move will see Mars, who set up the podcast as a Kickstarter-backed independent series in 2010, develop new projects with SiriusXM’s backing.
99% Invisible joins other SiriusXM podcasts such as Wtf with Marc Maron and Office Ladies.
Mars said that he explored a “number of potential homes” and was encouraged by Stitcher’s ability to launch new projects and help to free him of of thinking about the business of podcasting to focus on the creative.
“I have made a career by telling...
- 4/26/2021
- by Peter White
- Deadline Film + TV
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