Eva Longoria has named Adriana Martínez Barrón as vice president of film at her UnbeliEVAble Entertainment production banner.
“We are very excited to welcome Adriana to the UnbeliEVAble team,” says Longoria. “Adriana is someone who champions the values of UnbeliEVAble Entertainment, and with our continued focus on elevating underrepresented voices and stories in the Latinx space, her experience in both development and production and meaningfully spotlighting new talent will serve as a huge asset to our team and ultimately the many stories that need to be told.”
In her new role, Martínez Barrón will oversee the company’s film development via their deal with ViacomCBS’ MTV Entertainment Group (Mtve), which was announced last fall as an initiative to give more people of color and women opportunities at directing made-for-television movies. As part of this new pact, Mtve pairs Longoria and other A-List producers with first-time Bipoc and women directors. She...
“We are very excited to welcome Adriana to the UnbeliEVAble team,” says Longoria. “Adriana is someone who champions the values of UnbeliEVAble Entertainment, and with our continued focus on elevating underrepresented voices and stories in the Latinx space, her experience in both development and production and meaningfully spotlighting new talent will serve as a huge asset to our team and ultimately the many stories that need to be told.”
In her new role, Martínez Barrón will oversee the company’s film development via their deal with ViacomCBS’ MTV Entertainment Group (Mtve), which was announced last fall as an initiative to give more people of color and women opportunities at directing made-for-television movies. As part of this new pact, Mtve pairs Longoria and other A-List producers with first-time Bipoc and women directors. She...
- 4/28/2021
- by Clayton Davis
- Variety Film + TV
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