Freeform has found its next hit in Cruel Summer.
The thrilling mystery drama has emerged as the network's best-ever series debut among young adults, drawing an average audience of 3.81 million multiplatform viewers in the first week available.
The Jessica Biel produced drama is likewise the network's best-ever series debut among Adults 18-49 (2.65 million) and Adults 18-34 (1.33 million).
Freeform has also pegged the series as the No. 1 most social scripted series premiere across cable year-to-date.
The ratings are a great indication of how the series is truly performing. The series premiere managed around 250,000 viewers and a 0.1 rating in its linear debut on the cabler.
The numbers mean that around 6% of the total audience for the premiere watched on premiere night, with the rest catching up on-demand and DVR.
Is this the shape of things to come?
Probably.
More than ever, people are watching TV on their own terms, and these delayed numbers are impressive.
The thrilling mystery drama has emerged as the network's best-ever series debut among young adults, drawing an average audience of 3.81 million multiplatform viewers in the first week available.
The Jessica Biel produced drama is likewise the network's best-ever series debut among Adults 18-49 (2.65 million) and Adults 18-34 (1.33 million).
Freeform has also pegged the series as the No. 1 most social scripted series premiere across cable year-to-date.
The ratings are a great indication of how the series is truly performing. The series premiere managed around 250,000 viewers and a 0.1 rating in its linear debut on the cabler.
The numbers mean that around 6% of the total audience for the premiere watched on premiere night, with the rest catching up on-demand and DVR.
Is this the shape of things to come?
Probably.
More than ever, people are watching TV on their own terms, and these delayed numbers are impressive.
- 5/3/2021
- by Paul Dailly
- TVfanatic
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