Outkick Media, a sports-focused digital media brand that gained attention in the years after its founding in 2008 by relentlessly attacking ESPN, is being acquired by Fox Corp.
Lachlan Murdoch, CEO of Fox, on Fox’s earnings call with Wall Street analysts described the deal as a fit with Fox’s ongoing push into sports wagering. He called Outkick a “leading operator” in sports news and opinion content and a “unique and special voice and one that aligns with the Fox audience rather well.”
Outkick has an exclusive marketing agreement with FanDuel, which is also a partner with Fox, and is a “significant source” of wagering referrals, a press release said.
Financial terms for the deal were not disclosed.
Founded as Outkick the Coverage by lawyer and online sportswriter Clay Travis, Outkick established itself with college football coverage. It went on to gain wider attention and readership by attacking ESPN.
In...
Lachlan Murdoch, CEO of Fox, on Fox’s earnings call with Wall Street analysts described the deal as a fit with Fox’s ongoing push into sports wagering. He called Outkick a “leading operator” in sports news and opinion content and a “unique and special voice and one that aligns with the Fox audience rather well.”
Outkick has an exclusive marketing agreement with FanDuel, which is also a partner with Fox, and is a “significant source” of wagering referrals, a press release said.
Financial terms for the deal were not disclosed.
Founded as Outkick the Coverage by lawyer and online sportswriter Clay Travis, Outkick established itself with college football coverage. It went on to gain wider attention and readership by attacking ESPN.
In...
- 5/5/2021
- by Dade Hayes
- Deadline Film + TV
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