Nickelodeon has emerged as one of the most popular content hubs on Paramount Plus, offering ViacomCBS a flashback to the good old days when it dominated the linear cable kids TV business.
The stickiness of Nickelodeon content is a sign that the strategy of expanding the CBS All Access streamer with the Paramount Plus relaunch on March 4 was the right approach, ViacomCBS CEO Bob Bakish told Wall Street analysts Thursday during the company’s first quarter earnings call.
“The real news is it’s now broader,” Bakish said of the subscriber base for Paramount Plus in the 10 weeks since the relaunch. “Nickelodeon is turning into a powerful driver of subscribers and engagement,” he said noting that Nickelodeon shows such as “Paw Patrol” account for “a strong double digital share of total streams.”
ViacomCBS primed the pump to attract pint-size viewers and their families by making the “SpongeBob Movie: Sponge on...
The stickiness of Nickelodeon content is a sign that the strategy of expanding the CBS All Access streamer with the Paramount Plus relaunch on March 4 was the right approach, ViacomCBS CEO Bob Bakish told Wall Street analysts Thursday during the company’s first quarter earnings call.
“The real news is it’s now broader,” Bakish said of the subscriber base for Paramount Plus in the 10 weeks since the relaunch. “Nickelodeon is turning into a powerful driver of subscribers and engagement,” he said noting that Nickelodeon shows such as “Paw Patrol” account for “a strong double digital share of total streams.”
ViacomCBS primed the pump to attract pint-size viewers and their families by making the “SpongeBob Movie: Sponge on...
- 5/6/2021
- by Cynthia Littleton
- Variety - Film News
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