In its first NewFronts presentation, NBCUniversal laid out its multi-platform ad strategy and revealed new initiatives like an ad unit on Peacock that lets brands reach a broad audience at a certain time regardless of what they are watching.
The company also detailed new dynamic ad insertion and contextual ad offerings during the virtual event, which capped this year’s four-day blitz of NewFronts. NBCU will present during its traditional upfront slot on Monday, May 17.
The One Digital Video offering, which recently got a boost at the company’s One21 event earlier this spring, weaves together linear broadcast and cable networks with digital, social and streaming. Advertisers can reach 200 million potential customers across a wide range of access points.
Since launching in April 2020, Peacock has elicited 42 million sign-ups, one-third of them active monthly viewers, according to Comcast and NBCU execs. The new ad format on Peacock, called Spotlight, emulates the...
The company also detailed new dynamic ad insertion and contextual ad offerings during the virtual event, which capped this year’s four-day blitz of NewFronts. NBCU will present during its traditional upfront slot on Monday, May 17.
The One Digital Video offering, which recently got a boost at the company’s One21 event earlier this spring, weaves together linear broadcast and cable networks with digital, social and streaming. Advertisers can reach 200 million potential customers across a wide range of access points.
Since launching in April 2020, Peacock has elicited 42 million sign-ups, one-third of them active monthly viewers, according to Comcast and NBCU execs. The new ad format on Peacock, called Spotlight, emulates the...
- 5/6/2021
- by Dade Hayes
- Deadline Film + TV
Similar News
Piers Morgan Teases Interview with Real-Life ‘Baby Reindeer’ Stalker as Netflix Responds to Hysteria
- 5/8/2024
- by Chris Gardner
- The Hollywood Reporter - Movie News
Bravo Sets Date for ‘Vanderpump Rules’ Three-Part Reunion (TV News Roundup)
- 5/8/2024
- by Jack Dunn and Selena Kuznikov
- Variety Film + TV
Bethenny Frankel and Paul Bernon Reportedly Split
- 5/8/2024
- by Andrea Francese
- Showbiz Cheat Sheet
Tko Group Posts Better-Than-Expected Revenue In Q1, But UFC Legal Settlement Squeezes Endeavor-Run Combat Sports Outfit
- 5/8/2024
- by Dade Hayes
- Deadline Film + TV
WWE ‘Monday Night Raw’ To Stay On USA Network Through Year-End Before Netflix Shift; Rights Extension With NBCU Valued At $25M
- 5/8/2024
- by Dade Hayes
- Deadline Film + TV
Tko Smashes Wall Street Revenue Expectations, Raises Guidance as UFC Settlement Hits Profits
- 5/8/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.